80 Chinese couples after the founder of 8coupons: eighty-eight instant
Perhaps it was the heart always save the Chinese plot, after receiving an e-mail requests for interviews, 8coupons founder and his wife Huang Xi Yuan Wen Lan Di (currently serves as CEO) is pleased to accept an exclusive telephone interview with Sina Technology, for Chinese readers about their business story.
the economic downturn, has been forced to spend too much to start saving the American people, they become more concerned about commodity prices. and 8coupons discount information services to meet the consumer demand, has been more and more Welcome to the user, the website business to booming.
8coupons Hamburg had hand in the Eastern District of New York launched the restaurant Twisted Burger 8 cents plus $ 1 burger beer promotion, the results of the day more than 500 customers into the restaurant , queuing time of up to 1 ½ hours. (different conditions, and if the traffic jams and Beijing or Shanghai World Expo will be compared to the queuing time is simply a cloud. but not bad money fast pace of life of New Yorkers, the platoon leader just buy a cheap hamburger team is difficult to imagine.)
Lan Di Huang Xi Wen Yuan a year older than her parents at the age of 40 from Cambodia with three children emigrated to the United States, neither money, did not understand English. Memories just came to the United States during that time, Huang Lan Di, said: to New York, has work on Verizon and American Express.
Xi Wen Yuan was born in 1980, 16 years old Athens, Georgia to the United States alone, defected aunt. He recalled: to the University of Maryland (Baltimore Campus) information system (Information System) master's degree after graduating from a well-known advertising agency in New York to do a programmer.
Huang Di (left) and Xi Yuan Wen (right) in then buy site continue to emerge throughout the United States alone there are about ten in New York on the same site; under heavy competitive pressure, and Huang Xi Yuan Wen Lan flute once again began to think about how to achieve competitive differentiation problem.
of: Zheng Jun
2010 年 2 月, 8coupons transition to buy information aggregation site, to include Groupon, LivingSocial, Adility Deal, Town Hog, Half off Depot and other 178 buy website transactions. the end of 2009, 8coupons monthly unique visitors reached 77 million, an increase of nearly 8 times. to early 2010, according to U.S. technology blog TechCrunch reported , 8coupons monthly unique visitors exceeded the 100 million mark. Yuan Xi Wen accepted an interview with Sina Technology said in December last year, unique visitors the site has more than 200 million people.
home, the yellow flute to convince her boyfriend Lan Yuan Wen Xi; they immediately decided to pass start a website dedicated local business information. This is 8coupons after the birth.
start at the beginning is always hard, this young couple as well. View of the founding site is just a sideline, they need to work as usual during the day, after work, have time to do a busy site; two people to work until three in the morning almost every day, the storm was not nap on the sofa after a few hours later, and rubbing hair red eyes go to work. Xi Yuan Wen recalled: is to strive for advertisers and consumers, but also allow consumers to accept and use this new SMS coupon promotions. program to be able to sleep. With the outbreak of the subprime crisis, the U.S. economy into a period of time the Great Depression, the most serious economic recession. many financial institutions have closed down many factories and enterprises in large-scale layoffs. The U.S. unemployment rate remains high, there is a clear economic contraction.
2008 and early 2009, when the end of the daily buy local e-commerce model that quickly swept the major cities in the United States, the largest U.S. business buy website Groupon rapid growth. The economic centers are in New York, United States 8coupons keenly felt in this Unit wave, from the original simple model Discount Information Services Steering Group buy.
Lan Di Huang (left) and Xi Yuan Wen (right), 46 square meter apartment in the venture, with the TV show content
Since most can not do, it will only continue to innovate to survive. 2009, 8coupons announced discounts together many partners, and introduced new features users to share information, making the site covers more than 200,000 U.S. discount information. 8coupons The content partners, including the discount information network Valpak and Money Mailer, as well as across the United States blog author.
entrepreneurial inspiration and difficult start
two young men want to start, but work near their empty pockets, money, space and personnel are huge obstacles to entrepreneurship. At this time, yellow chicken restaurant opened Lan Di's mother generously provided $ 30,000 to them to do venture capital. New York high cost of land, is not easy to find the company site. Two people in only 46 square meters of apartment start a business, become a couch in the living room office. Two people do their job, technical background of the Court responsible for Wen Xi Web site programming and design, and longer than the yellow-blue flute marketing is engaged in market promotion.
, however, varies more than the world state, the market is also broken down. A mature market, both carriers mall, there are boutique shop. Areas of the U.S. network buy, too, a lot of unique little website has its own production space. Customers aggregation site 8coupons is such a specialty site, both based in New York buy the business in the local market, but also a lot of content partners work together to promote their business to the United States, making it the fourth largest area of the United States buy website. It should be noted that this is a small husband and wife by the founder after 80 Chinese websites, business is with the Chinese people
now the United States consumers can log 8coupons, you can find your location and buy digital map information, because the site will be based on the user's IP address automatically determine. Web site users enter their zip code and preference, you can receive on their mobile phones near the location of Features buy transactions. In addition, users buy if you find yourself around and discount information, you can also share on the 8coupons. Huang Lan Di, said: Our aim is an efficient way to provide consumers buy the correct and effective and discount information. Improving information and service quality is our focus. We will wait for the right time to consider overseas expansion and market transactions. mark. China has 1.3 billion people, economic growth is very rapid, the future will certainly be more than the United States, China's Internet market has great potential, it is absolutely not be ignored.
Chinese people like number eight, probably because
the unique business, 8coupons be regarded as New York, a very than the other sites more attractive to young users buy.
Preface: In the website of the series of reports in the United States buy, we talked about Groupon and Livingsocial occupy these two sites basically buy the U.S. market, the network's market share over excessive . Whether the number of registered users, the number of unique visitors, revenue or market size, far more than the other sites.
8coupons start at the beginning, there is no money to advertise, promote basically by word of mouth. Huang Lan Di, the idea is to provide interactive mobile phone-based local business information service. Users simply select their region 8coupons web, scope and binding information of interest to mobile phone number to receive text message can be restaurants, shopping, entertainment and beauty, and other special discount coupons; They then just spending time display text messages, you can enjoy discount. This pattern was unique, businesses do not have to spend money advertising their promotions to play, and consumers can more easily understand information on a variety of affordable shopping, do not carry a coupon printed out to go to the store consumption.
site founded a year later, 8coupons independent visits to reach 6 million people each month, site traffic increased dramatically the number of times. In view of the business have begun to take 8coupons scale, the end of 2008, when two people decided to formally resign from the earlier work, threw himself into the work site operation. 8coupons businesses began to charge each month, $ 265 in sales and marketing expenses.
2007 years of a summer evening, Huang Lan Di In his way home from work from the company encountered a lot of information distributed discount And all the young girls, Huang Lan Di also enjoy shopping, but also concern about the merchant discount offers. She suddenly realized that local businesses need a more efficient way to transfer a variety of discounts and promotions and other information, and on the information needs of consumers interested in receiving information a more effective way. Distributed in the streets
had once said that Chinese people like to number whiskey, or $ 8 Broadway tickets.
U.S. aggregate buy buy site 8coupons website screenshot aggregation site 8coupons founder of the United States Court Xi Wen (right), Lan Di and Huang (left)
8coupons founders are a husband and wife after 80 Chinese immigrants - Yuan Wen Xi (from Taiwan, native of Shandong) and Huang Lan Di (Landy Ung, Cambodian immigrants); perhaps they are also good for discussion color first, before choosing the August 8, 2007 founder of the auspicious day 8coupons.
start is from scratch, among the most difficult that only a human can understand. 8coupons these two founders with a similar background of immigrants, Asian immigrants have a hard-working nature. Hard times arrived in the United States, so that they understand that only by strong will and tireless efforts to overcome difficulties and their own. Perhaps this is two in the future founder of 8coupons laid the foundation for success.
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